Bengaluru. MoEngage, the insights-led customer engagement platform, has been recognized as a “Strong Performer” in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023 report.
MoEngage has received top scores possible for eight criteria: Customer Profiles and Preference Management, Descriptive Analytics, Scheduling and Automation, Mobile (experience orchestration), E-commerce and Marketplaces (experience orchestration), Experience Optimization, Performance Management, and Performance (strategy). The report also recognized MoEngage’s scalable data ingestion, AI-driven visualization, performance reporting, global scale, local approach to innovation, and regional development.
“We are thrilled to be named a “Strong Performer” in The Forrester Wave report. We believe the scores are a testament to our ability to serve enterprise customers’ needs, support cross-channel use cases, and provide global go-to-market focus. Over the last two years, cross-channel marketing has become critical for any consumer brand’s personalization and customer engagement strategy. We will continue to build new capabilities, deeper integrations, and stronger local support to empower brands to onboard, engage and retain customers across channels and touchpoints,” said Raviteja Dodda, CEO & Co-founder of MoEngage.
Today, MoEngage has more than 1,200 customers and has customers in the Indian subcontinent across industries such as retail and e-commerce, banking and finance, healthcare, media, entertainment, ed-tech, travel, and hospitality. Consumer brands like PolicyBazaar, OYO, Ola, Airtel, Domino's, Flipkart, Punjab National Bank, BigBasket, Gaana, IndusInd Bank, Titan, MamaEarth, and many more rely on the MoEngage platform to drive meaningful engagement for their customers.
The Forrester WaveTM highlights Leaders, Strong Performers, Contenders, and Challengers. In its 26-criterion evaluation of cross-channel marketing hub (CCMH) providers, Forrester has identified the most significant ones and researched, analyzed, and scored them as part of this report. Forrester recommends brands look for providers that support sophisticated cross-channel experiences at scale, helps deliver both business and customer outcomes, and ease human workloads with AI-based recommendations. You can access the full report here. (PR)
