Leading Vernacular Edtech Platform, Entri, Partners With MoEngage


Bengaluru.  Entri, one of India’s leading Vernacular Edtech Platforms, has partnered with MoEngage, an insights-led customer engagement platform, to provide relevant and hyper-personalized learning experiences, thus boosting chances of employability. 

Launched in 2017, Entri aims to help over 400 million people (between the age of 18 to 35 years) in India, get the right learning experience in their mother tongue. The learning platform offers different types of educational content & mentorship in vernacular languages to help users either crack exams for government jobs or upskill them for private jobs. Having such a diverse audience base across different age groups, varying mindset, and aspirations, the edtech platform would need to provide personalized offerings (whether it is coaching or courses), which is extremely relevant and contextual for their career success. 

This is where MoEngage’s  insights-led customer engagement platform would provide hyper-personalized and contextual experiences to the aspirants, thus driving better interaction with the app and the brand. 

Speaking about the partnership, Sarath Chand, Head of Growth, Entri, said, ‘MoEngage provides us with a much better understanding of analytics when compared to the other available options, especially with its data-oriented features, user-centric components, multiple design features, and campaign customization. The support team at MoEngage really helped us navigate through the onboarding period seamlessly. At Entri, we prioritize authenticity above all else, and with this partnership we aim to build authentic and customized engagement among the aspirants. We look forward to forge a great relationship with MoEngage, through which we aim to drive better engagement and provide a rich end-user experience.’

Being a leading EdTech platform, Entri always strives to provide the aspirants with exactly what they need. With MoEngage’s advanced customer journey orchestration, Entri will now be able to understand customer preferences, wants, needs, throughout their journey and meet them accordingly for a contextual and relevant experience. 

‘We are delighted to be a part of Entri’s growth journey and help aspirants across the country better their employability chances. We aim to provide Entri with all the campaign and journey insights required to better engage their customers, and reactivate the dormant ones, thus raising the conversion graphs. Through our advanced journey orchestration and analytics capabilities, we look forward to helping Entri provide a hyper-personalized experience to each and every aspirant, using the edtech platform’, said Shivangi Boghani, Associate Vice President - India, Middle East & Africa, MoEngage.

Entri joins the growing list of 1200+ global companies across 35 countries, such as Deutsche Telekom, Standard Chartered, Dominos, Samsung, Flipkart, Airtel, Ola, Oyo among others, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, DAMAC Properties, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in ten countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.