Discover a world of contemporary elegance, emotionally charged with love and attention to detail
Lucknow. Saundh, a homegrown every luxury label for women, is set to open its very first store in the heart of Lucknow city – at Phoenix Palassio mall.Celebrating India’s folk art through design, Saundh offers a beautiful amalgamation of vintage and contemporary styles for the woman of today, through a versatile and eclectic range of kurtas, sarees, lehengas, loungewear, dresses, and accessories.
One would witness magnificent design in the form of symbolic arches designed in waft blue and ivory white, a true representation of the infusion of old-world charm with new age modernisation in this up-and-coming store.Spread across 1,000 sq. ft, the new store will offer fashion inspiration through a versatile range for all women. The store opens doors with its AW21 collection, Kalp Haat - featuring the lesser known tribal and folk-art forms, in the form of five capsules:
• Ganjifa: inspired by traditional hand-painted playing, this capsule comprises digitally printed motifs on fine cotton silk, brought to life on straight kurta sets
• Saura: a tribal art form of Eastern India featuring intricate details like gota applique, handcrafted tassels, and thread embroidery on georgette and raw silk
• Thangka: highlights motifs and patterns from Thangka art, rendered on silks and richly evoked in crushed bamboo brocade dupattas
• Rogan:a beautiful art form that finds its origins in Persia, reimaged by Saundh into geometrical patterns and beautiful floral motifs, rendered on luxurious fabrics such as raw silk and organza
• Sohrai Khovar:where Saundh’s festive silhouettes along with the bold digital prints are enhanced with delicate mirror work, intricate thread embroidery and fluid silhouettes
Ecstatic with the new store launch, Mr Sarabjeet Saluja, Founder & CEO, Saundh, says, Saundh was launched with the vision of bridging the gap between designer clothing and accessibility. Since the inception of the brand, we have been so grateful for all the love received and are so excited to be finally serving this royal city. Our store launch in Lucknow couldn’t have come at a better time, amidst the festive season. Having said that, we are continuing to take all necessary precautions so the lovely people of the city can do all their festive shopping, safely in-store.
Saundh aims to open 15 physical stores this year, including its recently launched second store in New Delhi.The D2C business also aims to aggressively expand its physical presence across Tier 1 & 2 cities along with metropolitans as well. With its rich artistic history, Lucknow has inadvertently been put on the world map with numerous brands testing waters in the cultural city and gaining success from the sameand therefore, it seemedas the perfect location for undertaking this aspirational route. The brand has been growing leaps and bounds and has an equally strong online presence with add-on services like virtual appointments, custom fit, and doorstep delivery to further add to its credentials.
About Saundh
Saundh stems from a vision to create a global label, inspired by India. It comes from a strong legacy of garment manufacturing, designing, digital and screen-printing, and a finger on the pulse of the dynamic fusion trends. With a stronghold in the garment manufacturing domain with South Asia’s largest production capacity, Saundh already has presence in marquee locations across metropolitans. The brand aims to penetrate the Indian retail segment, with an aggressive expansion plan of having physical stores across India.
