Leap Further Ahead with HUAWEI Mate 40 Series

Huawei Unveils the Most Powerful Mate Line-up Ever


Huawei Consumer Business Group (BG) today bolstered its product line-up with the advanced HUAWEI Mate 40 Series, the latest revolutionary flagship smartphones thatempower users to leap further ahead. Showcasing the pinnacle of Huawei technology,the new Series reinforces Huawei’s dedication to innovation and its unrelenting determination to create the best Mate ever.

The HUAWEI Mate 40 Serieshas the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations ofMate Series devices and nowthe latest flagship smartphones take Mate to new heights with the best technology in the industry. From powerful performance to uniqueuser interactions, everything about the HUAWEI Mate 40 Serieshas been fine-tuned to provide the most exciting smartphone experience possible. HUAWEI Mate 40 ProandHUAWEI Mate 40 Pro+incorporate the world’s first 5 nanometer 5G SoC, Ultra Vision Cine Camera system andthe iconic Space Ring Design, as well as a smarter,more attentive digital experience.

Richard Yu, Executive Director and CEO of Huawei Consumer BG said: “Each year the HUAWEI Mate Series brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation. In these unprecedented times, we remain committed to creating a better future, with innovative technology that delivers a positive and meaningful impact on the lives of consumers. In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world.”

Leap further ahead with theiconic Space RingDesign

Marrying iconic design with innovative technology, HUAWEI Mate 40 Pro andHUAWEI Mate 40 Pro+areinformed by the design principle that form manifests function.The uncompromised design of the HUAWEI 88° Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold. The handsets also offer IP 68 dust and water resistance, a choice of both virtual and physical volume controls and enhanced mistouch prevention algorithms.

Leap further ahead with Kirin 9000 setting a new standard for performance

Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operationswith ease.Embedded in HUAWEI Mate 40 Pro and HUAWEI Mate 40 Pro+, the Kirin 9000 is the most sophisticated 5nm 5G SoC available,delivering vastly improved performance and power efficiency over its predecessor. For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors, making it the densest and most full-featured 5G SoC to date. The powerful CPUfeatures a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two bigcores and one tiny core, taking on-device AI to a new level.